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Image credit: Aiayu

Aiayu

Rated: Good

price:
$$$$

location: Denmark

Aiayu is a Danish brand with a focus on basics and staple pieces.

Aiayu sustainability rating

Planet

4 out of 5

People

4 out of 5

Animals

2 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great)


Our “Planet� rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Aiayu “Good�. These are a few factors influencing its score:

  • It uses a medium proportion of lower-impact materials, including Global Organic Textile Standard (GOTS) certified organic cotton.
  • It uses lower impact materials, but there’s no evidence it’s taking further action to reduce its energy use or greenhouse gas emissions.
  • The brand prioritises recyclable textiles by minimising its use of fibre blends.
  • It recycles water to reduce water use in its supply chain.
  • There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.

Workers� rights are central to our “People� rating, which assess brands� policies and practices on everything from child labour to living wages and gender equality. Here we rate Aiayu “Good�. These are a few factors influencing its score:

Brands� animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals� rating. Here we rate Aiayu “Not Good Enough�. These are a few factors influencing its score:

  • There’s no evidence it has an animal welfare policy.
  • It appears to use wool, cashmere, horn, llama wool, and yak. 
  • It doesn’t appear to use leather, shearling, alpaca, mohair, or down.

Based on all publicly available information we’ve reviewed, we rate Aiayu “Good� overall.

Last updated 2025-06-30