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Image credit: Gray Label

Gray Label

Rated: Good

price:
$$$$

location: Netherlands

Gray Label is a Dutch childrenswear brand offering high-quality minimalist basics for kids.

Gray Label sustainability rating

Planet

5 out of 5

People

4 out of 5

Animals

4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great)


Our “Planet� rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Gray Label “Great�. These are a few factors influencing its score:

  • It uses a medium proportion of lower-impact materials, however it does not publish an aggregate breakdown of materials used.
  • It uses lower-impact materials that help limit the chemicals, water, and wastewater in its supply chain.
  • It manufactures its products closer to home to reduce the climate impact of long-distance shipping.
  • While it offers resale of second hand products, there’s no evidence it’s taking further action to address textile waste in its supply chain.
  • It’s eliminated hazardous chemicals throughout its supply chain.
  • Its packaging is recyclable.

Workers� rights are central to our “People� rating, which assess brands� policies and practices on everything from child labour to living wages and gender equality. Here we rate Gray Label “Good�. These are a few factors influencing its score:

  • Most of its supply chain is certified by Global Organic Textile Standard (GOTS) certified organic cotton, including its entire final production stage and more than half its second stage.
  • It traces most of its supply chain.
  • It audits some of its supply chain including most of the final and second stages of production.
  • There's no evidence it has a Code of Conduct but it has a formal statement covering workers rights. 

Brands� animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals� rating. Here we rate Gray Label “Good�. These are a few factors influencing its score:

  • It states that it sources wool from non-mulesed sheep.
  • It doesn’t appear to use angora, fur, leather, shearling, cashmere, alpaca, mohair, or down.

Based on all publicly available information we’ve reviewed, we rate Gray Label “Good� overall.

Last updated 2025-06-13