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Image credit: GROUNDTRUTH

GROUNDTRUTH

Rated: Great

price:
$$$$

location: United Kingdom

GROUNDTRUTH design problem-solving travel goods that drive positive change.

GROUNDTRUTH sustainability rating

Planet

5 out of 5

People

3 out of 5

Animals

5 out of 5

Overall rating: Great

Our ratings are based on a scale from 1 (We avoid) to 5 (Great)


Our “Planet� rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate GROUNDTRUTH “Great�. These are a few factors influencing its score:

  • It uses a high proportion of lower-impact materials including recycled materials.
  • It uses low impact materials that help limit the chemicals, water, and wastewater in its supply chain.
  • It produces long-lasting products.
  • It uses recycled packaging.

Workers� rights are central to our “People� rating, which assess brands� policies and practices on everything from child labour to living wages and gender equality. Here we rate GROUNDTRUTH “It’s a Start�. These are a few factors influencing its score:

  • Much of its supply chain is certified by bluesign.
  • It traces most of its supply chain.
  • It audits some of its supply chain including all of the final production stage.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands� animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals� rating. Here we rate GROUNDTRUTH “Great�. It states that its entire product range is vegan.

Based on all publicly available information we’ve reviewed, we rate GROUNDTRUTH “Great� overall.

Last updated 2025-06-02