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Image credit: GU

GU

Rated: Good

price:
$$$$

location: Japan

GU has good policies to monitor its suppliers but is not taking adequate steps to ensure payment of a living wage for its workers.

GU sustainability rating

Planet

3 out of 5

People

3 out of 5

Animals

4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great)


GU is owned by Fast Retailing.

Our “Planet� rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate GU “It’s a Start�. These are a few factors influencing its score:

  • It uses some lower-impact materials including recycled materials.
  • It offers clothing recycling to consumers to help address end-of-life textile waste.
  • It takes some actions to reduce water use in its supply chain.
  • It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.

Workers� rights are central to our “People� rating, which assess brands� policies and practices on everything from child labour to living wages and gender equality. Here we rate GU “It’s a Start�. These are a few factors influencing its score:

  • Its social auditing program covering its entire final production stage is accredited by Fair Labor Association (FLA).
  • It received a score of 41-50% in the 2022 ʹapp Transparency Index.
  • There’s no evidence it implements practices to support diversity and inclusion in its supply chain.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.
  • During the height of the COVID-19 pandemic, it disclosed adequate policies to protect workers in its supply chain from the virus.

Brands� animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals� rating. Here we rate GU “Good�. These are a few factors influencing its score:

  • It has a formal policy aligned with the Five Freedoms of animal welfare but no clear implementation mechanisms in place.
  • It uses some recycled leather in its leather products.
  • It doesn’t appear to use wool, down, fur, angora, exotic animal skin, or exotic animal hair.
  • There’s no evidence it traces any animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate GU “Good� overall.

Last updated July 2023