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Image credit: Ninety Percent

Ninety Percent

Rated: Good

price:
$$$$

location: United Kingdom

Ninety Percent sustainability rating

Planet

5 out of 5

People

3 out of 5

Animals

5 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great)


Our “Planet� rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Ninety Percent “Great�. These are a few factors influencing its score:

  • It uses a high proportion of lower-impact materials including certified organic cotton.
  • Its use of lower-impact materials minimises chemicals, water, and wastewater in production.
  • It takes meaningful action to reduce emissions from its manufacturing.

Workers� rights are central to our “People� rating, which assess brands� policies and practices on everything from child labour to living wages and gender equality. Here we rate Ninety Percent “It's a Start�. These are a few factors influencing its score:

  • It sources its final stage of production from countries with extreme risk of labour abuse.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.
  • It traces most of its supply chain.

Brands� animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals� rating. Here we rate Ninety Percent “Great�. It states that its entire product range is vegan.

Based on all publicly available information we’ve reviewed, we rate Ninety Percent “Good� overall.

Last updated 2025-03-07