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Image credit: Smartwool

Smartwool

Rated: Good

price:
$$$$

location: United States

Smartwool sustainability rating

Planet

3 out of 5

People

3 out of 5

Animals

4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great)


Smartwool is owned by VF Corporation.

Our “Planet� rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Smartwool “It's a Start�. These are a few factors influencing its score:

  • It uses some lower-impact materials including recycled materials.
  • It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but claims it’s not on track.
  • It trains its designers to improve the circularity of its products.
  • It’s published a biodiversity protection policy that applies to some of its supply chain.
  • It produces high quality products.

Workers� rights are central to our “People� rating, which assess brands� policies and practices on everything from child labour to living wages and gender equality. Here we rate Smartwool “It's a Start�. These are a few factors influencing its score:

  • None of its supply chain is certified by crucial labour standards that help ensure worker health and safety, living wages, and other rights.
  • It traces most of its supply chain.
  • It provides leadership programs for women in its supply chain, which can lead to promotions and higher wages.
  • It claims to have a program to improve wages but there’s no evidence it ensures its workers are paid living wages in most of its supply chain.
  • During the height of the COVID-19 pandemic, it disclosed adequate policies to protect workers in its supply chain from the virus.

Brands� animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals� rating. Here we rate Smartwool “Good�. These are a few factors influencing its score:

  • It has a formal policy aligned with the Five Domains of animal welfare.
  • It appears to use leather, and exotic animal hair.
  • ZQ Merino Label certifies the wool it sources.
  • It uses recycled wool in some of its wool products.
  • It doesn’t appear to use down, fur, angora, or exotic animal skin.

Based on all publicly available information we’ve reviewed, we rate Smartwool “Good� overall.

Last updated 2025-05-07