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Our “Planet�� rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Houdini “Great��. These are a few factors influencing its score:

• It uses a medium proportion of lower-impact materials including recycled materials.
• It uses some bluesign certified fabrics.
• Every step of the life cycle for all of its products has circular principles fully embedded including for design, materials, production techniques, and end of life.
• It produces long-lasting products.
• To reduce its climate impacts, it uses renewable energy in its supply chain.

Workers�� rights are central to our “People�� rating, which assess brands�� policies and practices on everything from child labour to living wages and gender equality. Here we rate Houdini “Good��. These are a few factors influencing its score:

• It partly traces its supply chain including the final and some of the second production stages.
• Most of its final production stage happens in the European Union, a low/medium risk region for labour abuse.
• Its Code of Conduct covers ILO Four Fundamental Freedoms principles.
• The brand claims to audit some of its supply chain but doesn’t specify what percentage.
• It ensures some workers in the final production stage are paid living wages, though not in its entire supply chain.

Brands�� animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals�� rating. Here we rate Houdini “It’s a Start��. These are a few factors influencing its score:

• It’s published a general statement about minimising animal suffering but not a formal animal welfare policy.
• ZQ Merino Label certifies some of the wool it sources.
• It doesn’t appear to use leather, down, angora, fur, exotic animal hair, or exotic animal skin.

Based on all publicly available information we’ve reviewed, we rate Houdini “Good�� overall.